Home / Aura memes: the formats that keep coming back
Aura memes: the formats that keep coming back
Updated: · 7 min read
Three aura meme formats that keep coming back are Weak Aura vs. Strong Aura (Instagram, October 2018), Hype Moments and Aura (a catchphrase setting aura against good writing, since August 2024) and How Much Aura Did Bro Gain? (a graduation video from May 12, 2026). All three are catalogued on Know Your Meme.
Three aura meme formats
Besides "aura farming" and aura points, there are meme formats that get reused with different words: an image, a catchphrase or a video. Here are three that Know Your Meme has catalogued.
| Format | Year | How it works | Known origin |
|---|---|---|---|
| Weak Aura vs. Strong Aura | 2018 | A dark silhouette ("weak aura") next to a glowing figure ("strong aura"), with traits listed under each. | Instagram, October 13, 2018 |
| Hype Moments and Aura | 2024 | A catchphrase set against "good writing": a work lives on epic moments and presence instead of a good story. | Tweet from August 22, 2024 |
| How Much Aura Did Bro Gain? | 2026 | A video of a person at graduation with that caption, recreated as "reenactments". | Instagram, May 12, 2026 |
Source: Know Your Meme (each meme's entry).
Weak Aura vs. Strong Aura: the dark silhouette and the glowing one
A series of memes, often ironic, that lists the traits of someone with a weak aura under a dark silhouette and those of someone with a strong aura under a glowing figure. It first appeared on Instagram in 2018 and became popular through the 2020s as users photoshopped the listed items.
| Date | What happened | Figure |
|---|---|---|
| Oct 13, 2018 | Instagram (awaken_healers): dark silhouette "weak aura" ("attracts negativity") next to a glowing "strong aura" ("attracts positivity and abundance"). | 6,200+ likes in five years |
| Apr 23, 2020 | Know Your Meme names it as the earliest known example of the template with other traits (Instagram, bladeesgf). | ~90 likes in three years |
| Sep 14, 2020 | Tweet by @sandavidcito with a version of the template. | 130,000+ likes in three years |
| Jun 9, 2021 | Version on r/ShitPostCrusaders (Reddit). | 6,600+ upvotes in two years |
| Mar 11, 2022 | Instagram (grapejuiceboys) reposts a version referencing another meme. | 85,000+ likes in a year |
Source: Know Your Meme, "Weak Aura vs. Strong Aura".
Hype Moments and Aura: aura against good writing
A catchphrase popularized by the Jujutsu Kaisen fandom in 2024 and used in contrast to "good writing". The jokes say shows, books or video games lean on "hype moments and aura" instead of good worldbuilding and writing, and in 2025 people began using the phrase for superficial or marketing-based popularity. Know Your Meme also names Metal Gear Rising and Dragon Ball Z among franchises often diagnosed with relying on it.
| Date | What happened | Figure |
|---|---|---|
| Aug 22, 2024 | Earliest known post: tweet by @LegoAlex98 with a version of the "Y'all got any fun" meme from I, Robot: "Y'all got any good writing" / "We got hype moments and aura". | 740+ likes in eight months |
| Aug 24, 2024 | Post on r/LobotomyKaisen (Reddit) using the phrase. | 800+ upvotes in eight months |
| Sep 11, 2024 | Post on r/JujutsuKaisen: "Debunking the claim that JJK has 'Hype Moments and Aura' instead of Good Writing". | 1,500+ upvotes in six months |
| Oct 6, 2024 | Meme comparing JJK with Chainsaw Man on r/Chainsawfolk. | 2,600+ upvotes in five months |
| Mar 5, 2025 | Tweet by @Lunwi67 about Bullseye's introduction in Daredevil: Reborn, using the phrase. | 11,000+ likes in a day |
Source: Know Your Meme, "Hype Moments and Aura".
How Much Aura Did Bro Gain?: the graduation video
A series of memes, including "accuracy reenactments", based on a video of a person walking at graduation who looks at the camera, smiles, touches their nose and then their shoulder. Photographer @filmedbyjackson posted it on Instagram with the caption "How much aura did bro gain" on May 12, 2026, and over the following weeks it became the subject of memes, mostly on TikTok.
| Date | What happened | Figure |
|---|---|---|
| May 12, 2026 | Original video by @filmedbyjackson on Instagram. | 135,000+ likes and 5.4 million views in a month |
| May 19, 2026 | TikTok by @bigyellowbird3892773 recreating the clip. | 2.4 million views in three weeks |
| May 26, 2026 | TikTok by @aleyooo mockingly recreating the original. | 6 million views in two weeks |
| Jun 4, 2026 | TikTok by @slobani: takes his diploma and dances off the stage, captioned "How much aura did I get?". | 3.4 million views in four days |
Source: Know Your Meme, "How Much Aura Did Bro Gain?". Social-media figures change over time.
Videos about these memes
Three YouTube videos (by third parties, not ours). Each caption gives the title and channel as they appear on YouTube; all three are in English.
"What Is Aura Farming?" — Lessons in Meme Culture.
"HYPE MOMENTS AND AURA" — KazuTen.
"STOP AURA FARMING JINICHI-SAN [Jujutsu Kaisen Meme Animation]" — Sidown.
How they connect to aura farming
The three formats use the word "aura" differently: as a trait (weak or strong), as the epic quality of a work and as something you "gain" in a specific situation. For other cases see Aura Points, Piccolo aura farming and Gucci Morty, and to play with the topic try the calculator or the duels.
FAQ
What is Weak Aura vs. Strong Aura?
A series of memes with a dark silhouette ("weak aura") and a glowing figure ("strong aura"), with traits listed under each. It first appeared on Instagram on October 13, 2018, according to Know Your Meme.
What does "hype moments and aura" mean?
A catchphrase the Jujutsu Kaisen fandom popularized in 2024, set against "good writing": it says a work lives on epic moments and presence instead of a good story.
Where does "hype moments and aura" come from?
From a version of the "Y'all got any fun" meme using a scene from the film I, Robot. The earliest known post is a tweet by @LegoAlex98 from August 22, 2024.
What is "How much aura did bro gain?"?
A video of a person at graduation, posted by @filmedbyjackson on May 12, 2026, that became a meme mostly on TikTok.
Are they the same as aura points?
No. Aura points are a joke scoreboard; these three are image, catchphrase and video formats.
Which works are accused of living on "hype moments and aura"?
According to Know Your Meme, Jujutsu Kaisen, Metal Gear Rising and Dragon Ball Z, among others.
What is an "accuracy reenactment"?
A recreation of a viral video that tries to copy it precisely. Know Your Meme lists them among the "How much aura did bro gain?" memes.
Where can I see more?
There are three YouTube videos on this page, and you can search the format names on TikTok, Instagram and X.
Seven situations. One number. No account, no photos, nothing saved.
CALCULATE MY AURA POINTSSources
- Know Your Meme — Weak Aura vs. Strong Aura — knowyourmeme.com
- Know Your Meme — Hype Moments and Aura — knowyourmeme.com
- Know Your Meme — How Much Aura Did Bro Gain? — knowyourmeme.com
- Know Your Meme — Aura Farming — knowyourmeme.com