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Best Aura Farming Videos

Updated: · 5 min read

Here are the videos that best sum up the aura farming trend, from the clip that started it all to the moments that made it go mainstream in the US. No screenshot compilations here — these are the original YouTube and TikTok posts, each one verified before it made the list.

Friends laughing together while looking at a phone
Photo: Wikimedia Foundation (CC BY-SA 4.0)
ON THIS PAGE
  1. The video that started it all
  2. Pro sports caught the aura, too
  3. The American moment: Diego Luna's Gold Cup celebration
  4. Travis Kelce farms the aura himself
  5. FAQ

The video that started it all

On January 10, 2025, a video surfaced from Pacu Jalur, a traditional Indonesian boat race: an 11-year-old named Rayyan Arkan Dikha, standing at the bow, dancing with total composure to hype up the rowers. The clip didn't blow up until June, when people started setting it to Melly Mike's “Young Black & Rich” — and once it did, it never stopped. It's literally the video the whole meme takes its name from.

Pro sports caught the aura, too

What started as one kid dancing on a boat ended up reenacted by professional athletes across the NFL, NBA, and international soccer. This compilation rounds up some of the biggest moments where pro sports fully leaned into the trend.

The American moment: Diego Luna's Gold Cup celebration

On July 1, 2025, USMNT midfielder Diego Luna scored twice against Guatemala in the Concacaf Gold Cup semifinal — and after his second goal, hit the exact boat-kid dance live on the pitch. Concacaf's own account posted the celebration, and it became one of the moments most credited with pushing aura farming into mainstream American sports coverage.

@concacaf

Luna really hit the Boat Dance 😂🇺🇸 #Concacaf #GoldCup #DiegoLuna

♪ Young Black & Rich - Melly Mike

Travis Kelce farms the aura himself

The next day, Kansas City Chiefs tight end Travis Kelce posted his own version of the dance, set to the same Melly Mike track — it passed 14 million views and became one of the clearest signs the trend had crossed over from TikTok into mainstream American culture.

FAQ

What's the original aura farming video?

It's the clip of Rayyan Arkan Dikha, an 11-year-old from Indonesia, dancing at the bow of a boat during a traditional race (Pacu Jalur) in January 2025. It went massively viral in June of that year, set to the song “Young Black & Rich.”

Where did the term "aura farming" come from?

“Farming” is a gaming term for repeating an action to accumulate a resource. Applied to aura, it describes racking up charisma points by doing something that genuinely looks cool — like the boat-kid's dance.

Are there real in-person aura battles happening anywhere?

Yes — organized in-person “aura battles” have popped up in several countries, especially across Latin America. We haven't found a verified US event yet that clears our sourcing bar; when we do, it'll go on our aura battles map.

Is this the same as the aura memes page?

Not quite. Best Aura Memes, Explained covers the viral meme formats (Aura Points, Piccolo, etc.). This page is specifically about the videos: the trend's real origin and its most-shared moments, on YouTube and TikTok.

Where can I watch more aura farming videos?

Search the hashtag #aurafarming on TikTok or YouTube Shorts — that's where new content keeps showing up daily. We only add the ones here that we could verify as real.

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